Project 1: For this project, we conducted a comprehensive market research using surveys and analyses of secondary data to evaluate the feasibility of the expansion. The executive summary discusses the feasibility of the cafe expansion and contains the survey results, its interpretation and outcome from our revenue model.

Project 2: Focusing on survey design, we investigated why clients put items into their carts without checking out. In particular, from the survey outcome, we created three personae that best represent the user segments alongside with three storyboards.

Project 3: A survey proposal was created to present to the C-suite. An AB testing was also created, and using sample data from Kaggle, analysis was performed and results were interpreted.