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UX Research

Asynchronous

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Registration Deadlines

Apr 1, 2023

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Graduate students, current academics, Erdős Members, and Erdős Alumni (FREE)

Apr 1, 2023

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Employees from member companies ($200 per workshop or $400 for all 3)

Apr 1, 2023

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Employees from non-member companies ($250 per workshop or $500 for all 3)

Registration Link

Erdős Institute Members

You are registered for this program.

Overview

This is a self-paced, asynchronous UX Research course. The lessons concentrate on research-related industry roles particularly popular among those in the social sciences, arts, and humanities: UX research and related fields, like market research and consumer insights.

There are three mini-projects for this course. In order to receive a UX Research certificate, you must submit all 3 projects by **December 15, 2023.**

Instructional Team

matt_osborne.png

Lindsay Warrenburg

Head of Technical Interview Prep @ Erdős

Office Hours:

as needed

Email:

Preferred Contact:

Slack

Objectives

- Apply quantitative and qualitative research to solve business problems
- Learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans.
- Prepare for high level research and managerial roles in consultant firms, market research companies, and growth strategy businesses.

First Steps/Prerequisites

First Steps

To access the program content, you must first create an account and member profile and be logged in.

Slack

Slack Channel: #slack-channel

Program Content

This course consists of 12 lessons on UX research, with a bonus lesson on how to find a job in UX research.

Instead of having one final project, this course is centered around 3 mini-projects. See more details on this below.

This course is asynchronous, so there are no set meeting times for lectures. You are encouraged to meet with other people in the course by creating study groups at the calendar link: https://www.erdosinstitute.org/calendar

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Program Content

Textbook/Notes

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Lesson 1: Research in Industry

UX Research

Quantitative Research, Qualitative Research, Secondary Research, Market Research, UX Research, CX Research

Transcript
Code

Lesson 4: Interviewing

UX Research

Design Thinking, User Interviews, Usability Testing, Focus Groups, Panels

Transcript
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Lesson 7: Product Design

UX Research

Ideating, Funnel Analysis, Wireframing, Storyboarding, Testing

Transcript
Code

Lesson 2: Market Research

UX Research

Ansoff Matrix, Validating Market Opportunity, Competitive Analysis

Transcript
Code

Lesson 5: Sampling Theory

UX Research

Random Sampling, Non-random Sampling, Screening

Transcript
Code

Lesson 8: Survey Design

UX Research

Consumer Insights, CX, Hypothesis Formation, Question Types, Randomization

Transcript
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Lesson 3: Industry Deliverables

UX Research

Product Development, Business Terms, Communicating Business Deliverables, White Papers, Executive Summaries, Dashboard, MVP, Agile

Transcript
Code

Lesson 6: Persona Research

UX Research

Persona Building, User Segments, Use Cases, User Journey

Transcript
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Lesson 9: A/B Testing

UX Research

Sequential Testing, Multivariate Testing, Dependent Groups, Independent Groups, Counterbalancing

Transcript
Code

Project/Homework Instructions

There are three mini-projects required for this asynchronous course. You must submit all 3 mini-projects in order to receive a UX certificate. Please click the links for instructions for each project.

 

Mini-Project 1: Product Diversification

Mini-Project 2: Website Conversion

Mini-Project 3: Voice of the Customer

Projects README

Schedule

Click on any date for more details

Study Group

September 21, 2023 at 6:00:00 PM

EVENT

Please check your registration email for program schedule and zoom links.

Project/Homework Deadlines

Oct 15, 2023

9:00 PM

Optional: UX Research Small Group Signup

Google Form to help me put you in teams

Dec 15, 2023

10:00 PM

Mini-Project 1: Product Diversification

UX Research

Dec 15, 2023

10:01 PM

Mini-Project 2: Website Conversion

UX Research

Dec 15, 2023

10:02 PM

Mini-Project 3: Voice of the Customer

UX Research

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