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TEAM

Identifying sponsored posts in social media

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Many influencers include ads as part of their social media presence. Despite requirements by the FTC to disclose corporate sponsorships or collaborations, many social media stars are not explicit about when they post sponsored content. The goal of this project would be to build a model that can predict if posts are secretly sponsored or not.
Work on this has been carried out before, see for instance: https://dl.acm.org/doi/pdf/10.1145/3437963.3441803, which focused on instagram posts. It would be interesting to see if similar analyses can be carried out for different platforms/media, e.g. TikTok or youtube.

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