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Hélène Nguemgaing, Ming Zhang, Nha Tran, Ukamaka Nnyaba, Merve Keskin, Brady Hood


In these projects, we help
1. Texas Coffeehouse analyze market demand for extended hours and introducing alcohol,
2. NutriVitae Wellness address cart abandonment with in-depth interviews, proposing free shipping membership to enhance retention.
3 CharmBox Collections tackle membership churn with an A/B test on fee reduction, utilizing statistical tests for strategy refinement.

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