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TEAM

Predicting Sentiment and Generating Recommendations from Review Text

Andrew Silva, Brennan Register, Samantha Jarvis, Duncan Clark

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Background: Product reviews in the form of text snippets abound online -- from Google restaurant reviews, to Amazon product reviews, Rotten Tomato movie reviews, and anonymous comment threads on Reddit. Understanding the sentiment of these text reviews can provide insights into customer satisfaction, and therefore consumer demand, for the products / services that are not formally reviewed.

Objective: Use natural language processing techniques (neural networks with sentence/text embedding layers) to identify sentiment vectors, which can then be used to predict review rating, and/or identify similar products.

Goal (1): Predict customer reviews (stars) based on written review text.
Goal (2): Recommend the most appropriate venu based on (a) a venu description (marketplace category), (b) desired characteristics (features revealed in a review).

Data: Google Local reviews

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