Creators tailor their content to appeal to an audience within their niche. For example, beauty content creators may hop on current beauty trends, including hashtags relevant to those trends, such as #lattemakeup. Gaming creators may choose to feature newly launched video games or gaming systems.

The goal of this project is to look at content creator analytics within one or two hand-selected niches such as beauty or gaming. My platform of choice is Instagram. If possible, it would be nice to identify predictors of good engagement that are niche-specific. For example, what is the best time of day to post for someone in the beauty niche, and does it differ from the best time of day for influencers more generally? What are the best niche-specific keywords to use that maximize engagement? Are there indicators that maximize some kinds of engagement rather than others - for example, that create more shares as opposed to likes? This may be of interest to creators who believe the Instagram algorithm is prioritizing shares over likes when it comes to reach.

Disclaimer: I don't know much about data science or if this would be a viable project. Hoping that someone who has a better idea of how to flesh this out and where to take this will join!