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TEAM

UX-Starters

Hélène Nguemgaing, Ming Zhang, Nha Tran, Ukamaka Nnyaba, Merve Keskin, Brady Hood

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In these projects, we help
1. Texas Coffeehouse analyze market demand for extended hours and introducing alcohol,
2. NutriVitae Wellness address cart abandonment with in-depth interviews, proposing free shipping membership to enhance retention.
3 CharmBox Collections tackle membership churn with an A/B test on fee reduction, utilizing statistical tests for strategy refinement.

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©2017-2024 by The Erdős Institute.

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