1. Velvet Brew: Conducted market research to assess customer interest in extended hours and alcohol sales, proposing a trial run to gauge demand and refine the service model. The study emphasized balancing a study-friendly environment with social activities for both students and local residents​.

2. Luminis Cart Abandonment: Identified factors leading to high cart abandonment on Luminis’ e-commerce platform by using surveys, focus groups, and data analysis. Recommendations focused on simplifying the checkout process, improving product fit information, and optimizing shipping transparency​.

3. Opaluxe Membership Retention: Analyzed reasons for membership churn at Opaluxe through surveys and A/B testing, concluding that internal dissatisfaction and market competition were the primary drivers. Key recommendations included enhancing perceived value, introducing a more compelling membership offer, and refining pricing strategies​.