Project 1 – Market Research & Strategy
Conducted market research and competitive analysis to understand the industry landscape, followed by a SWOT analysis to identify strategic strengths and weaknesses, and designed a case study to apply these insights in a real-world context.

Project 2 – User Research & Design
Developed user personas to define target users, conducted usability testing based on personas to evaluate design effectiveness, and created wireframes to translate research findings into early-stage interface concepts.

Project 3 – Quantitative Research
Designed a survey to collect user data, ran an A/B test to compare new product feature, and performed quantitative analysis to draw data-driven conclusions from the results.