Our goal is to determine if and how early movie reviews effect the financial success of a movie as measured by box office returns. In particular, we aim to test the commonly held belief that early reviews correlate to good word-of-mouth, and that this good word-of-mouth leads to smaller weekly drops in movie grosses leading to a higher so called "multiplier". Time and data permitting, other topics of interest include how online search traffic and audience ratings correlate with box office returns historically.