Project 1: We conducted market research on behalf of Explorer Beans, a coffee shop on the Ohio State University campus seeking to extend its hours and begin selling alcohol. Through a combination of background research, customer insights, and data synthesis, we determined the feasibility and market demand for the proposed expansion and its revenue potential.

Project 2: Many customers of Shoptronics, an online electronics retailer, were not completing their purchases. We proposed focus groups and usability testing to identify key pain points. We created personas and a storyboard to map the customer journey, leading to recommendations for improving the shopping experience.

Project 3: We examined the driving factors (internal and external) behind membership decline at EarthKiss, a subscription-based cosmetic company, with a customer experience survey and evaluated a potential solution using an A/B test. We translated our findings into actionable insights.