This portfolio showcases three user-centered research and design projects focused on solving business and product challenges through UX research and strategic analysis. For Astra Health, a competitive market analysis identified opportunities to expand into cardiovascular remote patient monitoring and informed strategic product recommendations. For MoneyMap, usability testing of a new financial goal-setting feature uncovered usability issues that guided an interface redesign to improve the user experience. For Dash N' Dine, customer research, survey analysis, and A/B testing explored the causes of low customer loyalty and informed recommendations to increase user retention and engagement. Together, these projects demonstrate experience in market research, usability testing, survey design, data analysis, UX strategy, and evidence-based product recommendations.