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Mixed Methods Research in Business Intelligence

Spring 2023

Apr 6, 2023


Apr 20, 2023


You are registered for this program.

Registration Deadlines

Apr 1, 2023


Graduate students, current academics, Erdős Members, and Erdős Alumni (FREE)

Apr 1, 2023


Employees from member companies ($200 per workshop or $400 for all 3)

Apr 1, 2023


Employees from non-member companies ($250 per workshop or $500 for all 3)



This workshop series concentrates on research-related industry roles particularly popular among those in the social sciences and humanities: Market Research, UX research, and Consumer Insights. Each workshop will be 2 hours in duration and will include lectures, breakout sessions, and group projects.

- April 6: Market Research - Market trends, competitive analysis, business deliverables
- April 13: User Experience - User research, interviewing, product design
- April 20: Consumer Insights - Attitudinal research, behavioral research, statistical analysis

Organizers and Instructors


The goal of this program is to apply mixed-methods research to solve business problems. Participants will learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans. To this end, a broad range of methodologies will be discussed, including qualitative primary research (interviews), quantitative primary research (surveys and experiments), and secondary research (synthesis of existing information). The workshops will aid people in academia or industry seeking research and managerial roles in consultant firms, market research companies, and growth strategy businesses.


Slack Channel: #slack-channel

First Steps/Prerequisites

First Steps

Program Content

Recordings of the sessions will appear below:


Program Content


Mixed Methods Research in Business Intelligence

Part 1: Market Research

Lindsay Warrenburg covers:
● Market trends (demand, market size, market saturation)
● Competitive analysis (SWOT, PESTLE)
● Business deliverables (white paper, executive summary, dashboard)


Project/Homework Instructions

Project/Team Formation
Project Submission
Projects README


Click on any date for more details

Workshop 1: Market Research

April 6, 2023 at 8:00:00 PM


Workshop 2: UX (User eXperience)

April 13, 2023 at 8:00:00 PM


Workshop 3: Consumer Insights

April 20, 2023 at 8:00:00 PM


Please check your registration email for program schedule and zoom links.

Project/Homework Deadlines

To access the program content, you must first create an account and member profile and be logged in.

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