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Mixed Methods Research in Business Intelligence

Spring 2023

Apr 6, 2023

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Apr 20, 2023

Application/Registration Deadlines

Mar 1, 2023

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All participants

Mar 1, 2023

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Mar 1, 2023

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Application/Registration Link

Erdős Institute Members

You are registered for this program.

Overview

This workshop series concentrates on research-related industry roles particularly popular among those in the social sciences and humanities: Market Research, UX research, and Consumer Insights. Each workshop will be 2 hours in duration and will include lectures, breakout sessions, and group projects.

Workshops:
- April 6: Market Research - Market trends, competitive analysis, business deliverables
- April 13: User Experience - User research, interviewing, product design
- April 20: Consumer Insights - Attitudinal research, behavioral research, statistical analysis

Instructional Team

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Lindsay Warrenburg

Head of Technical Interviews

Office Hours:

Thursdays, 12-1pm

Email:

Preferred Contact:

Slack

Participants should feel free to Slack me with any questions or comments!

Objectives

The goal of this program is to apply mixed-methods research to solve business problems. Participants will learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans. To this end, a broad range of methodologies will be discussed, including qualitative primary research (interviews), quantitative primary research (surveys and experiments), and secondary research (synthesis of existing information). The workshops will aid people in academia or industry seeking research and managerial roles in consultant firms, market research companies, and growth strategy businesses.

Project Examples

First Steps/Prerequisites

First Steps

To access the program schedule and content, you must first create an account and member profile and be logged in.

Program Content

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Program Content

Textbook/Notes

Project/Homework Instructions

Projects README

Schedule

Click any date for more details

Please check your registration email for program schedule and zoom links.

Project/Homework Deadlines

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