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Mixed Methods Research in Business Intelligence

Spring 2023

Apr 6, 2023


Apr 20, 2023

Application/Registration Deadlines

Apr 1, 2023


Graduate students, current academics, Erdős Members, and Erdős Alumni (FREE)

Apr 1, 2023


Employees from member companies ($200 per workshop or $400 for all 3)

Apr 1, 2023


Employees from non-member companies ($250 per workshop or $500 for all 3)

Application/Registration Link

Erdős Institute Members

You are registered for this program.


This workshop series concentrates on research-related industry roles particularly popular among those in the social sciences and humanities: Market Research, UX research, and Consumer Insights. Each workshop will be 2 hours in duration and will include lectures, breakout sessions, and group projects.

- April 6: Market Research - Market trends, competitive analysis, business deliverables
- April 13: User Experience - User research, interviewing, product design
- April 20: Consumer Insights - Attitudinal research, behavioral research, statistical analysis

Instructional Team


Lindsay Warrenburg

Head of Technical Interviews

Office Hours:

Thursdays, 12-1pm


Preferred Contact:


Participants should feel free to Slack me with any questions or comments!


The goal of this program is to apply mixed-methods research to solve business problems. Participants will learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans. To this end, a broad range of methodologies will be discussed, including qualitative primary research (interviews), quantitative primary research (surveys and experiments), and secondary research (synthesis of existing information). The workshops will aid people in academia or industry seeking research and managerial roles in consultant firms, market research companies, and growth strategy businesses.

Project Examples

First Steps/Prerequisites

First Steps

To access the program schedule and content, you must first create an account and member profile and be logged in.

Program Content

Recordings of the sessions will appear below:


Program Content



Mixed Methods Research in Business Intelligence

Part 1: Market Research

Lindsay Warrenburg covers:
● Market trends (demand, market size, market saturation)
● Competitive analysis (SWOT, PESTLE)
● Business deliverables (white paper, executive summary, dashboard)


Mixed Methods Research in Business Intelligence

Part 2: User Experience

Lindsay Warrenburg covers:
● User research (persona building, user segments, use cases)
● Interviewing (user interviews, diary studies, focus groups,)
● Product design (design thinking, wireframing, storyboarding, rapid prototyping)


Mixed Methods Research in Business Intelligence

Part 3: Consumer Insights

Lindsay Warrenburg covers:
● Attitudinal research (survey design)
● Behavioral research (A/B tests)
● Statistical analysis (EDA, basic hypothesis testing)


Project/Homework Instructions

Projects README


Click any date for more details

Please check your registration email for program schedule and zoom links.

Project/Homework Deadlines

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