Mixed Methods Research in Business Intelligence
Spring 2023
Apr 6, 2023
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Apr 20, 2023
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Registration Deadlines
Apr 1, 2023
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Graduate students, current academics, Erdős Members, and Erdős Alumni (FREE)
Apr 1, 2023
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Employees from member companies ($200 per workshop or $400 for all 3)
Apr 1, 2023
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Employees from non-member companies ($250 per workshop or $500 for all 3)
Category
Overview
This workshop series concentrates on research-related industry roles particularly popular among those in the social sciences and humanities: Market Research, UX research, and Consumer Insights. Each workshop will be 2 hours in duration and will include lectures, breakout sessions, and group projects.
Workshops:
- April 6: Market Research - Market trends, competitive analysis, business deliverables
- April 13: User Experience - User research, interviewing, product design
- April 20: Consumer Insights - Attitudinal research, behavioral research, statistical analysis
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Organizers, Instructors, and Advisors
Objectives
The goal of this program is to apply mixed-methods research to solve business problems. Participants will learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans. To this end, a broad range of methodologies will be discussed, including qualitative primary research (interviews), quantitative primary research (surveys and experiments), and secondary research (synthesis of existing information). The workshops will aid people in academia or industry seeking research and managerial roles in consultant firms, market research companies, and growth strategy businesses.
First Steps/Prerequisites
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Program Content
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Textbook/Notes
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Project/Homework Instructions
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Schedule
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Phase 1: Instruction and Project Completion
Project Review & Judging
Phase 2: Intense Interview Prep & Career Connections
Workshop 1: Market Research
Apr 6, 2023 at 08:00 PM UTC
EVENT
Workshop 2: UX (User eXperience)
Apr 13, 2023 at 08:00 PM UTC
EVENT
Workshop 3: Consumer Insights
Apr 20, 2023 at 08:00 PM UTC
EVENT
Project/Homework Deadlines