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UX Research Boot Camp

Spring 2024

Feb 2, 2024

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May 3, 2024

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Registration Deadlines

Feb 9, 2024

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All Erdős Spring 2024 cohort members

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Category

Launch

Overview

Welcome to the UX Research course! The lessons concentrate on research-related industry roles particularly popular among those in the social sciences, arts, and humanities: UX research and related fields, like market research and consumer insights.

There are three projects for this course. In order to receive a UX Research certificate, you must submit all 3 projects, as well as a final project summary. Details of these projects are below.

Slack

#slack-channel

Organizers, Instructors, and Advisors

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Lindsay Warrenburg

Lead UX Research Instructor

Office Hours:

as needed

Email:

Preferred Contact:

Slack

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Kristina Knowles

Head of UX Projects

Office Hours:

as needed

Email:

Preferred Contact:

Slack

Objectives

- Apply quantitative and qualitative research to solve business problems
- Learn about how to interpret the Voice of the Customer, analyze end user behavior, profile customer personas, and shape product development plans.
- Prepare for high level research and managerial roles in consultant firms, market research companies, and growth strategy businesses.

First Steps/Prerequisites

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First Steps

Program Content

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Program Content

Textbook/Notes

Orientation

UX Research

Introduction to the UX Research Boot Camp

Transcript
Code

Lesson 4: Interviewing

UX Research

Design Thinking, User Interviews, Usability Testing, Focus Groups, Panels

Transcript
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Lesson 7: Product Design

UX Research

Ideating, Funnel Analysis, Wireframing, Storyboarding, Testing

Transcript
Code

Lesson 10: Exploratory Data Analysis

UX Research

Summary Statistics, Frequency Tables, Cross-tabulation, Bar Charts, Histograms, Density Plots, Box Plots, Violin Plots, Correlation, Scatterplots, Heatmaps

Transcript

Lesson 1: Research in Industry

UX Research

Quantitative Research, Qualitative Research, Secondary Research, Market Research, UX Research, CX Research

Transcript
Code

Lesson 2: Market Research

UX Research

Ansoff Matrix, Validating Market Opportunity, Competitive Analysis

Transcript
Code

Lesson 5: Sampling Theory

UX Research

Random Sampling, Non-random Sampling, Screening

Transcript
Code

Lesson 8: Survey Design

UX Research

Consumer Insights, CX, Hypothesis Formation, Question Types, Randomization

Transcript
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Lesson 11: Statistical Analysis

UX Research

Null Hypothesis, Alternative Hypothesis, p Values, t-test

Transcript

Lesson 3: Industry Deliverables

UX Research

Product Development, Business Terms, Communicating Business Deliverables, White Papers, Executive Summaries, Dashboard, MVP, Agile

Transcript
Code

Lesson 6: Persona Research

UX Research

Persona Building, User Segments, Use Cases, User Journey

Transcript
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Lesson 9: A/B Testing

UX Research

Sequential Testing, Multivariate Testing, Dependent Groups, Independent Groups, Counterbalancing

Transcript
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Lesson 12: Finding a UX Job

UX Research

Portfolio Projects, Market Research, UX, Consumer Insights, CX

Transcript
Code

Project/Homework Instructions

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Project/Team Formation
Project Submission
Projects README

Schedule

Click on any date for more details

UX Research Orientation

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

UX Research Office Hour: Projects

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EVENT

UX Research Office Hour: Lectures

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

UX Research Office Hour: Lectures

Next Event

EVENT

UX Research Office Hour: Lectures

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

ZenGenius Company Intro

Next Event

EVENT

UX Research Office Hour: Lectures

Next Event

EVENT

UX Research Office Hour: Projects

Next Event

EVENT

Please check your registration email for program schedule and zoom links.

Project/Homework Deadlines

Feb 9, 2024

Next Event

Team Formation

You'll meet in these groups every week: they are your study group AND project group

Feb 16, 2024

Next Event

UX Research Videos 1-3

Research in Industry, Market Research, Industry Deliverables

Mar 1, 2024

Next Event

UX Research Project 1 Deadline

Product Diversification

Mar 4, 2024

Next Event

UX Research Videos 4-6

Interviewing, Sampling Theory, Persona Research

Mar 29, 2024

Next Event

UX Research Project 2 Deadline

Website Conversion

Apr 1, 2024

Next Event

UX Research Videos 7-9

Product Design, Survey Design, A/B Testing

Apr 12, 2024

Next Event

UX Research Videos 10-12

Exploratory Data Analysis, Statistical Analysis, Finding a UX Job

Apr 26, 2024

Next Event

UX Research Project 3 Deadline

Voice of the Customer Analysis

May 3, 2024

Next Event

UX Final Project Summary Deadline

Project Description, Executive Summary, Project Video

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