Project 1: Competitive Analysis
We conducted market research on behalf of Kairos, a remote patient monitoring company focused on postpartum health. Through background research and data synthesis, we strategically redesigned the company's marketing position.

Project 2: Finance App Usability
The goal-tracking app, Stack Save, was tested for feature usability with 4 users, focusing on areas for improvement in ease of use and effectiveness. We conducted a usability testing session via a survey and redesigned the interface based on the suggestions.

Project 3: Customer Loyalty
TableGram, a popular food service app, has seen changes in customer loyalty. To understand the key drivers and barriers in customer loyalty, we designed and administered a survey and conducted A/B testing to propose an intervention to keep customers.

Project 1 – Market Research & Strategy
Conducted market research and competitive analysis to understand the industry landscape, followed by a SWOT analysis to identify strategic strengths and weaknesses, and designed a case study to apply these insights in a real-world context.

Project 2 – User Research & Design
Developed user personas to define target users, conducted usability testing based on personas to evaluate design effectiveness, and created wireframes to translate research findings into early-stage interface concepts.

Project 3 – Quantitative Research
Designed a survey to collect user data, ran an A/B test to compare new product feature, and performed quantitative analysis to draw data-driven conclusions from the results.