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Company Discourse: How are people talking about my company online?

Hannah Lloyd, Vinicius Ambrosi, Gilyoung Cheong, Dohoon Kim


In the age of digital communication, a wealth of information exists in the discourse surrounding companies and their products on social media platforms and online forums. This project utilizes natural language processing (NLP) and machine learning (ML) techniques to construct predictive models capable of assessing and rating comments provided by consumers. By employing these advanced analytical methods, we aim to enhance the correctness and effectiveness of sentiment analysis in understanding and forecasting consumer behavior. This approach is computationally efficient, while maintaining contextual integrity in the data and leveraging complex analytical techniques to gauge audience sentiment through online discourse.

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